When I first saw this, I thought it was a joke. Jeans, that look like you were doing a dirty job, but are actually clean, being sold for $425? What the hell is wrong with these people?
Oh yeah, it’s not a joke, it’s actually very real and live on their website at this very moment. I took a screenshot of their page as proof in case they delete it, which based on the publicity they are receiving, they probably will.
I can’t help but wonder what a person is thinking when they go about designing something like this. Are they trying to be clever, funny, or even insulting? It doesn’t make any sense to me, but there it is for you, fresh and in living color.
Even Mike Rowe who hosted the show “Dirty Jobs” took issue with this, and we don’t blame him. There is stupidity, and then there is this.
This morning, for your consideration, I offer further proof that our country’s war on work continues to rage in all corners of polite society. Behold the latest assault from Nordstrom’s. The “Barracuda Straight Leg Jeans.”
Finally – a pair of jeans that look like they have been worn by someone with a dirty job…made for people who don’t. And you can have your very own pair for just $425.00.
Here’s the official description, from their website.
“These heavily distressed medium-blue denim jeans embody rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty.”
On the positive side, Nordstrom’s isn’t purging their shelves of work-related imagery, like the owners of Monopoly did when they replaced the wheelbarrow with a rubber ducky. They seem to value icons work. What they don’t value – obviously – is authenticity.