When I was growing up, there were two brands of “scent” that the older folks sported. One of them was Old Spice (in that weird shaped bottle with the tiny hole) and the other was Brut (that greenish monster). I’m sure that you all have seen the recent push by Old Spice to become relevant again. Though their products have always been around, they seemed to be fading into obscurity. Being used only by their loyal troop of slowly declining customers. Mind you, I’m not speaking numbers or research here, I’m just speaking on what I saw, and none of us wore that yo! But I bet my pops still does!
Well, that is until this recent marketing push, and how genius was Old Spice with their re-branding? One deep voiced, buffed, very attractive black man on a horse, a couple of commercials, and a mom song later, and even people my son’s age not only know the product but are actually willing to use it! The genius behind this resurrection should be rewarded handsomely! I just had to give props to Old Spice for this! I’m about to shower, and I noticed that not only do I have their deodorant, as does my son, but I also have an Old Spice Head and Shoulders shampoo/conditioner combo sample that was given to my wife as well.
This Old Spice rebirth is proof that investing a little cash in a good marketing team can go a long way. I’m very impressed with these guys, and the products they are putting out actually smell pretty damn good! I’m becoming a loyal user of their deodorant antiperspirant combo, it keeps me dry and smells pretty damn good. The anti-dandruff shampoo seems to work pretty well too. My head isn’t flaking as much, and it smells great. LOL. Kudos to Old Spice, there are many businesses out there that could learn a thing or two from you guys.
In fact, I should state, this post is not sponsored, I was moved to write about this simply from seeing their brand in multiple locations in my home. See what I mean? They are even moving us writers to give them free marketing by invading our homes! Good on you Old Spice. Good on you. *Slow clap*