Yup, you read that headline right. According to Rolling Stone magazine, Phil Collins’ song “In the Air tonight” has seen an 1,100% increase in sales compared to days before.
Yo, even when DMX sampled this song, I don’t recall there being so much noise about it. This is a great song and I’m glad it is getting the recognition that it deserves all these years later. However, I find it crazy AF that a video of two young men reacting to it on youtube could make it happen. That is wild.
I actually watched their video on twitter prior to hearing about this resurgence of the song, and I have to admit that there reaction was freaking awesome. I retweeted that tweet then thought nothing more of it. Then I hear that the song is getting famous because of them. Isn’t that something crazy? A famous guy is getting famous again because of some young youtube guys. That’s so wild to me.
If you’ve seen the video, you have to acknowledge that their reaction was one for the ages. That beat drop got them good! Welcome to the 80s fellas!
I think Phil Collins and those music platforms owe these young men a cut of those profits. This surge is a direct response to their video. Do the right thing people, hit them off with some of those profits!
Just a life long New Yorker sharing the journey through my lens. Please take note of a post’s date. The views I express here are subject to change and evolving as I grow and learn.
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